Using Metastrategy to Amplify Your Media Performance
By Alan See, Chief Marketing Officer at Berry Network The prefix “meta” is used to mean about its own category. For example, under the umbrella of business intelligence, you often hear the term...
View ArticleHow Social Media is Helping Marketing, PR, and Sales Become Better Friends
By Michael Brenner, Senior Director of Global Marketing at SAP The biggest question I get asked on B2B Marketing Insider is about the challenges of sales and marketing alignment. I try to address the...
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